AMA Group - Scent Marketing

Middle East

How the global market leader in scent marketing transformed CRM with Frappe

About

AMA Group - Scent Marketing

AMA Group is a Dubai-based B2B scent marketing company and the exclusive distributor of a leading US fragrance delivery brand. With over 20 years of experience, they help businesses across hospitality, retail, real estate, and more enhance customer experiences through science-backed scent strategies. Their solutions are IFRA-compliant, non-toxic, and used in 119 countries. By creating emotional connections through fragrance, they help brands improve satisfaction, build loyalty, and even boost sales—making scent a powerful tool for business growth.

Apps implemented

CRM

Industry

Professional services

modules implemented

CRM

Help people to use our tools

We believe our tools like ERPNext can help organizations reduce waste and complexity. Frappe + ERPNext has the potential to be a “full stack” replacement for not only ERP (SAP/Oracle) but also the entire enterprise stack (Java/.NET). With this scope, we should help organizations by providing products and services to help them manage their technology platforms.

Why ERPNext over SAP B1 / Oracle

100% FOSS

Customizable

Future-ready

Challenges

AMA Group’s scent marketing division struggled without a centralised CRM and relied on a patchwork of spreadsheets.

Poor real-time visibility into sales and site activities
Difficult to track team accountability and client follow-ups
No unified view of machine usage
Manual, time-consuming reporting with no dashboards
Lack of email alerts delayed communication and response

Benefits

With Frappe CRM, AMA Group centralised lead and activity management, tracking every call, email, and meeting in one system with real‑time updates for management.

Individual sales targets are tracked and monitored
Custom dashboards provide real-time insights into sales, targets, conversions, and response times with filter options
Automated summaries and follow-up alerts ensure timely team updates
Mobile-friendly interface enables on-the-go visit logging, client updates, and calls

Impact

Successful on-time ERPNext go-live

Increased sales order to cash

Increased inventory turnover

By logging sales activities in real time, Frappe CRM gave managers effortless visibility into team performance and accountability, while automated notifications accelerated client response times. Interactive dashboards delivered actionable insights, empowering faster, data‑driven decision‑making. And with a scalable architecture designed to support growth from under ten to fifty sales reps within 18 months, the CRM now rules the AMA Group’s ambitious expansion plans.

Working with Girman Tech was a game-changer for our sales operations. They built a customized CRM that greatly enhanced our efficiency and strengthened team collaboration. Their expertise and reliable execution make them a top choice for any organization seeking impactful tech solutions

Mohamad

CEO

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Inspire people by sharing how Frappe has positively impacted your business.

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Share your story with the world

Inspire people by sharing how Frappe has positively impacted your business.

Submit a story

Share your story with the world

Inspire people by sharing how Frappe has positively impacted your business.

Submit a story

Share your story with the world

Inspire people by sharing how Frappe has positively impacted your business.

Submit a story